Every week we hand-pick new services to highlight for ecommerce merchants. This installment includes updates on predictive AI, autonomous marketing, AI-powered website builders, omnichannel fulfillment, programmatic advertising, embedded payment solutions, and cross-border ecommerce.
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New Tools for Merchants
Shoplazza launches AI admin Athena for ecommerce merchants. Shoplazza, a commerce operating system, has launched Athena, an AI admin agent designed to help merchants manage back-office ecommerce workflows through natural language. Athena provides agentic execution for daily operations, including product page creation and editing, order inquiries, discount configuration, logistics information, data analysis, and platform knowledge support. Merchants can describe the need and let Athena prepare the task.
GoDaddy releases Airo for WordPress. GoDaddy has launched Airo for WordPress, an AI-powered tool to help small businesses and web professionals build, manage, and grow websites. Airo customers can create and launch a WordPress site in minutes. Within the native WordPress dashboard, Airo combines AI-generated content and editing with full ecosystem support, managed infrastructure, agency-friendly workflows, and more.
Marqo launches Sibbi conversational agent for product discovery. Marqo, a product discovery platform, has launched Sibbi, a unified commerce agent that handles the entire shopper journey in a single conversation. According to Marqo, Sibbi lets shoppers describe in natural language what they want, upload a photo for visual search, obtain personalized recommendations, add an item to the cart, or start a return, all without being handed off to a support channel.
Preciso launches Ultima Ads app for Shopify. Preciso, an adtech company, has launched Ultima Ads for Advertisers, a demand-side platform integrated as an app in Shopify. Ultima Ads for Advertisers focuses on a merchant’s advertising goals. By syncing product feeds, purchase history, and browsing behavior with the Ultima app, merchants can create bespoke audience segments, retarget visitors who left the site without buying, and build lookalike audiences to find prospects who share the same characteristics as their best customers.
Preciso
Amazon launches Bedrock AgentCore payments. Amazon has introduced payments within Bedrock AgentCore, a platform for building, connecting, and optimizing agents at scale. The payment capabilities enable AI agents to access and pay for what they use, such as web content, APIs, MCP servers, and other agents. Amazon built the capabilities in partnership with Coinbase and Stripe, who are providing the wallet infrastructure and payment rails.
BigCommerce Payments by PayPal launches to U.S. merchants. Commerce has announced that BigCommerce Payments by PayPal is available to U.S. merchants. The embedded payments solution brings payments, balances, and payouts together, helping merchants operate and scale more efficiently. Built in partnership with PayPal, the solution integrates payment processing directly into the BigCommerce platform.
Creatable launches Predictive AI to help book creators for ecommerce. Creatable, a creator platform for ecommerce, has launched an on-site predictive search engine. According to Creatable, the engine sits on 12 years of proprietary ecommerce first-party creator engagement and conversion data, in addition to accessible social data. By combining social creator performance signals, deep product catalog data, and verified transaction-level sales info, Creatable says it trained the AI to predict precise conversion outcomes at the content level.
Creatable
Studio 1119 launches two AI-powered ecommerce applications. Studio 1119, a developer of AI applications for small-to-midsize businesses, has launched two products on the BigCommerce app marketplace. CataSEO, developed in partnership with Moz, helps ecommerce operators get discovered on Google and AI-driven platforms such as ChatGPT, Perplexity, and AI Overviews. TruSync is a real-time order and inventory sync application connecting ecommerce stores to QuickBooks Online.
Nimble CRM adds Web Chat for real-time conversations with website visitors. Nimble, a CRM tool for SMBs, launched Web Chat, enabling real-time conversations with website visitors who then become CRM contacts. Included natively in Nimble, Web Chat includes AI Chat Helper, an automated conversation assistant that poses qualifying questions, captures contact information, and generates a session summary.
GetDandy launches autonomous AI workforce for local businesses. GetDandy, an automated growth platform, has launched its autonomous AI workforce, a system designed to handle every customer interaction for local businesses across phone, SMS, Google Business Profile, web chat, email, and social media. According to GetDandy, the goal is to ensure no customer inquiry goes unanswered.
GetDandy
Flowspace launches omnichannel fulfillment for brands. Flowspace has launched its B2B retail fulfillment service. Built for brands scaling across retail, wholesale, and direct-to-consumer channels simultaneously, the new service enables teams to allocate inventory, meet retailer compliance requirements, and maintain visibility. The solution spans B2B retail fulfillment, including electronic data interchange order management, advance ship notice processing, chargeback dispute management, freight management, and channel-level reporting.
Genesys to deliver customer engagement on WhatsApp. Genesys, a platform for AI-powered experience orchestration, has partnered with WhatsApp to deliver context-driven customer engagement. Genesys Cloud’s WhatsApp option combines messaging, calling, and outbound engagement, enabling organizations to manage conversations from initial contact through resolution. WhatsApp on Genesys Cloud expands how organizations engage customers through voice interactions supported by both virtual and human agents. Genesys Cloud also supports rich WhatsApp formats, including images, carousels, interactive lists, and call-to-action buttons.
Emberos launches Merchant, an AI optimization layer for commerce. Emberos, an AI visibility operating system, has launched Merchant, an agent that provides brands with SKU-level visibility and optimization inside genAI platforms such as ChatGPT, Claude, Gemini, and Perplexity. The module tracks the product recommendation rate and segments performance by prompt intent across major LLMs. When gaps are detected, Merchant deploys Fix Packs: automated optimization workflows that push recommended changes directly into HubSpot, Slack, and Jira, then re-measures to confirm lift.
Marketing platform Wunderkind integrates with Bloomreach for personalization. Wunderkind has integrated its autonomous marketing platform with Loomi AI, an agentic platform for intelligent personalization from Bloomreach. Wunderkind’s identity and behavioral data flows high-intent actions such as product views, cart additions, and purchases to Loomi AI in real-time, triggering existing journeys such as cart recovery, browse follow-ups, and catalog alerts. Loomi AI manages orchestration, messaging, consent, and reporting, while Wunderkind expands the pool of identifiable and addressable users.
Wunderkind
Goflow partners with Nocnoc to simplify expansion into Latin America. Goflow, a multichannel operating system, has partnered with Nocnoc, a cross-border marketplace enabler in Latin America. Through the integration, Goflow sellers can access 15 marketplaces across five markets. Nocnoc provides the marketplace access and localized infrastructure for payments, logistics, and returns, complementing Goflow’s centralized operational control.
Twilio releases capabilities for agentic conversations across multiple channels. Twilio, a customer engagement platform, has released new agentic capabilities. Conversation Memory delivers persistent memory across every interaction, maintaining customer history, preferences, behavior, and conversation state across channels. Conversation Orchestrator turns individual calls and messages into continuous conversations for multichannel, multi-agent engagement. Conversation Intelligence leverages generative AI language operators to turn live conversations into actionable, real-time intelligence that enhances human agents and triggers automated workflows across voice and messaging channels.
ZigZag partners with Trade Duty Refund on E.U. returns. ZigZag, a global returns and post-purchase network, has partnered with Trade Duty Refund to deliver an integrated duty drawback service for U.K. retailers selling into the E.U. The service combines ZigZag’s returns technology with Trade Duty Refund’s digital claims capabilities. Combined, ZigZag and Trade Duty Refund automate E.U. claim eligibility checks, assemble evidence packs, and manage filings through to refund approval, giving retailers a cross-border duty recovery solution.
Asendia and Singapore Post partner on APAC cross-border ecommerce gateway. Asendia, an international ecommerce delivery specialist, has partnered with Singapore Post, a postal and parcel logistics provider. The collaboration builds on Asendia’s presence in the Asia-Pacific region, including its recent establishment of a Singapore hub operation. International brands and global marketplace sellers will benefit from more streamlined parcel shipping to Singapore and the wider area, per Asendia.
Asendia
