This installment of our weekly rundown of new services for merchants includes rollouts for quick commerce, SMS marketing, search engine optimization, agentic storefronts, multichannel management, flexible payments, AI selling agents, and dynamic product ads.
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New Tools for Merchants
EZ Texting expands into Shopify App Store to automate SMS marketing. EZ Texting, an SMS marketing platform, has announced its availability in the Shopify App Store. Merchants can connect their stores to EZ Texting and leverage its platform, including contact management, text broadcasts, AI, and automated workflows, to drive revenue and foster customer loyalty.
Studio 1119 and Moz expand partnership on AI-powered SEO. Studio 1119, an AI software publisher, and Moz, an SEO platform, have expanded their partnership, deepening the integration between Moz’s search intelligence platform and Studio 1119’s ecommerce optimization tool, CataSEO. Studio 1119 customers will receive enhanced monthly performance reporting, powered by Moz, covering key SEO metrics, competitive positioning, search performance trends, domain authority indicators, and opportunities to improve product discovery.
Amazon rolls out 30-minute delivery service, Now. Amazon has launched Now, a service delivering items in 30 minutes or less. Amazon Now is available in Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle, with service also available and expansion underway in dozens more U.S. cities, including Austin, Houston, Minneapolis, Orlando, Phoenix, Denver, and Oklahoma City. Amazon Now uses a network of smaller locations for efficient order fulfillment, strategically placed close to where customers live and work.
Text launches AI selling agents. Text, the company behind LiveChat, ChatBot, and HelpDesk, has released Shopify-native AI selling agents to move customer service teams beyond answering questions to actively driving revenue. The features enable companies to sell in a live chat environment, combining automation and human involvement. Text’s AI selling agent is trainable on a company’s product catalog, brand voice, and business rules.
Text
SureDone launches Mobile, an app for Amazon, eBay, and Shopify listings. SureDone, a multichannel ecommerce listing, inventory, and order management platform, has launched Mobile, an iOS and Android app that brings product management and multichannel listing workflows for Amazon, eBay, and Shopify. The app extends SureDone’s multichannel commerce platform, giving sellers a mobile way to manage listing and product workflows.
Klarna’s flexible payments extend to Google Search and Gemini app. Klarna, a flexible payments provider, will bring its options to Google’s Gemini app and Search, including AI Mode, via Google Pay in the U.S. Google Pay users will see a Klarna button at checkout for access to flexible payment options, including four interest-free installments and longer terms for larger purchases. Universal Commerce Protocol powers Klarna’s integration.
Swap debuts AI-powered Storefront. Swap, an ecommerce operating system for direct-to-consumer brands, has unveiled Storefront, an AI-powered platform that guides shoppers from discovery to checkout through conversation. Swap is debuting Storefront through a Brand in Residency at Air Mail’s retail newsstands in London and New York. The residency turns Air Mail’s retail spaces into a Swap Storefront, featuring branded installations, editorial takeaways, curated merchandise, café moments, and a roster of branded events.
Swap Storefront
Stackable Labs launches AI experience layer for customer service messaging. Stackable Labs has launched a developer platform for building interactive experiences on top of Zendesk Messenger, extending customer service messaging beyond flat text exchanges. Stackable helps brands surface real-time data, bi-directional workflows, and actions alongside the Zendesk Messenger interface, transforming messaging from a basic support channel into an immersive customer service experience platform.
Cloudways centralizes WordPress management of multiple sites. Cloudways, part of DigitalOcean, has launched Site Manager, a WordPress management solution to help teams operate and scale large website portfolios more efficiently. Cloudways Site Manager centralizes key workflows into a unified, native platform. By consolidating site operations into a single interface, Cloudways says it helps agencies streamline day-to-day management, reduce operational overhead, and improve delivery speed across client portfolios.
Amazon introduces Alexa for Shopping, a personalized AI assistant. Amazon has introduced Alexa for Shopping, a personalized AI assistant available on the Amazon Shopping app and website, as well as on Echo Show devices. Combining Rufus’s product expertise and Amazon shopping history, Alexa for Shopping delivers a personal, helpful shopping experience, where consumers can browse and shop the full Amazon store using voice, touch, or both.
Stellagent launches Agentic Commerce Studio. Stellagent, an AI commerce infrastructure company, has launched Agentic Commerce Studio, a browser-based validation environment that helps merchants, payment service providers, and commerce platforms prepare for AI agent-led shopping experiences. The platform lets users experience an AI shopping session in a browser, from natural-language search to product recommendations, cart creation, shipping calculation, and checkout preparation. Teams can connect test environments and validate product feeds, inventory endpoints, shipping quote flows, checkout sessions, and webhooks.
Stellagent Agentic Commerce Studio
Meta launches Business AI on WhatsApp for small businesses in India. Meta has launched Business AI in India to provide small businesses with AI-powered customer support directly into the WhatsApp Business app. According to Meta, the feature enables eligible businesses to respond to customer queries 24/7, capture leads, and book appointments. Available in all native Indian languages, the feature requires no coding or third-party tools.
Instacart expands Ads Manager to retailers. Grocery technology company Instacart has announced that retailers can now activate ad campaigns directly within Instacart Ads Manager, extending its scaled, self-serve advertising platform to its retail partners. This expansion introduces tools for retailers, starting with self-serve promotions and off-platform capabilities. Retailers can create and manage basket-level offers, target high-intent consumer segments, and reach consumers who shop within a category but have not yet purchased.
Shoppable launches the universal checkout MCP server. Shoppable, a unified commerce infrastructure platform, has launched its Model Context Protocol server, a universal checkout integration for AI assistants. According to Shoppable, the server enables brands, retailers, and publishers to connect their product catalogs directly into AI conversations, allowing consumers to discover items, build multi-brand carts, and complete purchases with one click. The server can surface a single brand, a curated set of merchants, or the full Shoppable network.
Clinch announces enhanced creative for Snapchat Dynamic Product Ads. Clinch, an agentic AI platform for omnichannel content orchestration, has announced an AI-enabled automated workflow supporting Snapchat Dynamic Product Ads, product feed management, creative customization, and catalog enrichment. Advertisers can upload their product feed, schedule their desired refresh cadence, and then apply custom templates, adjust layouts, add pricing and promotional overlays, and publish an enriched catalog to Snapchat without rebuilding assets or switching tools.
Clinch
