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Is In-House Order Fulfillment Right for Your Business? (2025)

Fast, reliable shipping can make or break your customer experience. More than 60% of online shoppers are more likely to buy when they...

How To Start a Business in New York: 12 Steps (2025)

This content doesn’t contain and isn’t meant to provide legal, tax, or business advice.* New York’s economy is the country’s third-largest, at more than...

Types of Promotional Pricing Strategies + Tips (2024)

When faced with the choice of paying full price for an item or buying a similar item for a discount, most shoppers opt...

Virtual Product Placement: Pros, Cons, and Considerations (2024)

If you’ve ever seen the 1995 romantic comedy You’ve Got Mail, you may remember the couple falling in love over email using AOL....

8 Free Advertising Ideas for Your Business in 2024

Advertising puts your business in front of its target audience, influencing them to buy the product or service you’re promoting. While most platforms charge...

Multicultural Marketing: How To Do It Right, With Examples (2024)

The US is more diverse than ever. From 2020 to 2022, population growth was driven solely by racial and ethnic minorities, while non-English-speaking...

Double Opt-in Email Marketing: Importance and Setup Tips (2024)

Email marketing remains one of the most effective tools in your marketing arsenal. It provides unfiltered access to your subscribers’ inboxes with no...

How To Collab Post on Instagram in a Few Simple Steps (2024)

As Instagram evolves, new features allow different parts of its ecosystem—brands, influencers, and everyday users—to interact in new ways. The Instagram Collab feature...

Simplified User and Multi-Store Management (2024)

Running an online business can be complex, especially as you grow, add stores, and bring on new team members. With the launch of...

How Shopify’s Next Edition Makes Boring Upgrades Anything But (2024)

With more than 150 updates to Shopify, the latest Edition is all about smoothing out the rough edges of routine tasks and dialing...

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